User Interface

& Prototyping

User Interface Design geht weit über das bloße Gestalten von Oberflächen hinaus. Das Ziel ist es, intuitive, benutzerfreundliche Interfaces zu schaffen, die dem Nutzer ein emotionales Erlebnis bieten. Ein gutes Design ermöglicht die Bindung zwischen dem Nutzer und der Marke oder dem Produkt, indem es die Persönlichkeit und die Werte der Marke widerspiegelt und ein positives Gefühl beim Nutzer erzeugt. Ein erfolgreiches UI Design zieht den Nutzer praktisch in seinen Bann und erzeugt gleichzeitig eine ansprechende Ästhetik.User Interface Design geht weit über das bloße Gestalten von Oberflächen hinaus. Das Ziel ist es, intuitive, benutzerfreundliche Interfaces zu schaffen, die dem Nutzer ein emotionales Erlebnis bieten. Ein gutes Design ermöglicht die Bindung zwischen dem Nutzer und der Marke oder dem Produkt, indem es die Persönlichkeit und die Werte der Marke widerspiegelt und ein positives Gefühl beim Nutzer erzeugt. Ein erfolgreiches UI Design zieht den Nutzer praktisch in seinen Bann und erzeugt gleichzeitig eine ansprechende Ästhetik.

Modular design is a flexible concept that allows designers to create and update digital products quickly and efficiently. The use of modules in design systems provides a consistent visual language and simplifies product maintenance. By organising design elements into separate modules, they can be easily updated, replaced and reused – saving valuable time and resources. Furthermore, modular design allows for quick adaptation to changes in business or user requirements, and promotes collaboration and efficiency in teams.

Atomic design is a web design concept that focuses on creating modular, reusable components to achieve a consistent design language. Based on the classical chemical structures, the concept consists of different elements, including “atoms”, “molecules” and “organisms”. Atoms are the smallest components, such as text, images or buttons. Molecules are combinations of atoms, such as navigations or forms. Organisms are a combination of atoms, molecules and other organisms, such as headers or footers. By using Atomic Design, developers and designers can quickly and efficiently create components that can be seamlessly integrated into an existing website. This saves time, increases consistency and makes websites easier to maintain and update

Interaction design deals with the design of interactions and relationships between users and digital products. It involves the design of user interfaces, animations, feedback mechanisms and other aspects that determine a product’s usability. Interaction design incorporates user needs and expectations into the design process and ensures that digital products are intuitive and user-friendly. Good interaction design leads to a positive user experience by improving usability and helping users achieve their goals quickly and efficiently. Interaction design is an important component of user-centred design and UX design, and contributes to the consistent and appealing usability of digital products.

In the past, static design manuals ensured a uniform brand identity. Today, design systems are used for better teamwork, especially in the field of digital product development. They are an indispensable tool to ensure a consistent look and user experience across all digital products. Design systems contain all components, rules and guidelines for the design of user interfaces and therefore enable fast and efficient creation of new products. By using design systems, organisations can save time and money while ensuring that their digital products are designed consistently – while providing a seamless user experience.

Component libraries allow UI components such as buttons, text boxes and icons to be reused as modular building blocks – to save time in the development of digital products. With a consistent design language and defined components, our developers and designers work together more efficiently to ensure a consistent user experience. Changes to components can be updated quickly and easily across the entire product. This helps us achieve better quality, faster time to market and higher user satisfaction.

Interactive prototyping is an indispensable part of our digital product development process. It allows us to quickly test, optimise and improve our ideas before we proceed to actual development. Prototyping also helps us gain a clearer understanding of user interaction and workflow, test the effectiveness of features and processes, and optimise product usability.

Figma is a cloud-based UX design tool that excels in terms of features, team collaboration and experience, and speed. With the UI tool, we can simplify and streamline the design process for websites and effectively develop design that meets high aesthetic standards – with the client as part of our design team.