Integrated solutions from a single source
The website agency for ambitious goals
Technology, functionalities, web design and search engines are advancing at a rapid pace. As a full-service web agency, we advise you, guide you through the process and deliver state-of-the-art, future-proof solutions. Committed to cutting-edge marketing, we always work with you to set ambitious sales and marketing goals and help you achieve them with your web project.
Our strategic consultants support you in getting your project off to the best possible start. And while our designers and programmers take care of the framework, our in-house specialist editors can write the relevant and compelling content for you. Finally, the analytics and SEO team takes over ongoing monitoring and optimisation. Our web agency safeguards your resources and keeps you stress-free.
Your contact at the website agency
Susann Höpel
Consultant Digital Projects
Foundation and goals:
The strategy as a guide for action
A website can take on very different functions and roles in a business model, sales and communication process. At the beginning of the project, we clarify which perspective is right for you and what significance the website may have today and in the future.
In an increasingly digital world, digital touchpoints and interfaces are becoming more and more important. Many variants are conceivable – from image platforms to sales platforms, from exchange forums to central content hubs. We involve the relevant target groups and their needs in the process at an early project stage.
User experience
The concept for ideal user guidance
A successful website impresses and inspires users with clear, logical user guidance. This applies to navigation across the entire domain as well as user guidance within individual pages. Navigation concepts serve to organise content in a logical manner. Cross-page navigation mechanisms are easier to understand when they are consistent and logical. And nothing is more important on a website than the user knowing where they are at any given time.
User experience
Information architecture facilitates orientation
The term ‘information architecture’ refers to the classification, labelling and structuring of all content. It plays a particularly important role in website design. For us as a web agency, this involves naming individual topics or products and organising them into semantic categories. These then become the main components of the website hierarchy, which makes it easier for users to find their way around.
In this phase, we also develop an SEO strategy: we research, cluster and evaluate the individual keyword fields. Finally, we determine which keyword-oriented pages are worthwhile and where they should be located on the website.
We approach the structural design of a website in a multi-stage process. The information architecture needs to be established before the actual website is designed.
Close collaboration between all departments is important to us, as is coordination with the programmers regarding the effort involved and possible impacts, for example on the loading time of the website.
Navigation structure
Navigation hierarchy and page navigation make the site user-friendly
Based on the researched topic groups, our UX team works closely with the SEO experts to create the concept for the page hierarchy.
Starting with the home page, through categories and subcategories, to the individual product and information pages.
Flat hierarchies are best so that users can find their way around quickly and intuitively. And search engine crawlers can quickly index the pages of the domain and assign them the highest possible ranking.
Page structure
Wireframes create the first modules
In the next step, our UX designers create wireframes. Wireframing comes before the design (mock-up) and technical implementation (prototype).
Wireframes visualise the elements of a website and therefore make its structure visible.
While mock-ups already contain images, graphics, colours and fonts, this is not the case with wireframes. Instead, they focus on the arrangement of the elements that determine the interaction between the website and the user.
The wireframes are created in close consultation with you, the client. And in this step, too, our internet agency’s various departments coordinate internally. It makes sense to involve an SEO expert and, above all, a developer in the process.
The design phase
UI and web design – responsive, of course
As a web design agency, we ensure intuitive user guidance, exciting features and outstanding designs. An important prerequisite for a successful digital project is a precise understanding of user behaviour. Web design is the structure of the elements of a website – from the layout to images and graphics to colours and fonts.
These elements determine the ‘look and feel’ of a website. It goes without saying that we design your site with a ‘mobile first’ approach. In the past, the desktop view of a website was always the starting point, from which a mobile version was then derived. Today, the reverse is true – the mobile website is designed first.
And for good reason. For one thing, most websites are now accessed more often on mobile devices than on desktop computers. And even though the B2B sector still does a lot more at the workplace – and therefore on desktop devices – the trend is also clearly moving towards more mobile use. What's more, search engines now only crawl mobile websites.
Coding
Website development & programming
Based on market-leading technologies, we work with your IT department to build platforms that scale with your success. We are entirely free to choose the technologies we use. We weigh up all the factors and decide – together with our clients – which tools and CMS systems to use. Where it makes sense, we rely on headless CMS systems or composable architecture.
Where this is not appropriate, we also work with Wordpress, Contao, Drupal and others.
This is where the technical part of website creation begins and our developers can finally begin programming. Depending on the project, we usually work with agile project management tools such as Kanban or Scrum.
The following factors are key to successful web programming:
• High interactivity
• Dynamic content
• Professional web hosting
• Current web standards
The process:
1. The web developers at our website agency start with a framework. They determine which databases and interfaces are right for the project, considering all customer specifications – including, of course, the languages in which the website is to be published online.
2. The programmers then create a prototype.
3. Front-end and back-end development: The user interface and designs are programmed in the front-end. In the back-end, programmers work on the code structure.
4. Approvals & support: Once completed, the website is tested – including UX design and SEO – and optimised until you, the client, approve everything.
5. Ongoing support from us as your website agency then covers maintenance, service and support – as well as ongoing improvements and further development.
More traffic through SEO
Search engine optimisation with tremendous potential
One of our SEO experts accompanies all of the above steps and incorporates their expertise into the other aspects of the project.
Search engine optimisation (SEO) is broadly divided into on-page SEO and off-page SEO and is closely linked to improving the user experience. Together with search engine advertising (SEA), SEO makes up the field of search engine marketing (SEM). While the impact of SEO measures usually only becomes apparent after some time, SEA can immediately increase visibility, reach and traffic on Google.
Copywriting, graphics, film
Support with content production
The content of your website should not only be accurate and easy to understand, it should also appeal to the preferences and expectations of your target audience.
Such content is an excellent way for a company to showcase its expertise. And it is the foundation for achieving the reach you need.
As an internet agency, we are happy to create the right content for you. It has to be taken into account right from the start, because even wireframes and design should be tested and developed with the right content.
The website as a process
Maximise all potential through analysis and optimisation
Marketing reporting involves collecting, analysing and presenting all data related to a company's marketing activities. All this with the aim of identifying areas for improvement for our clients and exploiting potential for improvement. A wide range of metrics are tracked, including website traffic, conversion rates, lead generation and customer acquisition costs, to name just a few.
Employer marketing
Attracting new employees with a good career page
There are companies that could grow faster if they could only find enough employees at home and abroad. Even though the content is different, the same principles apply to employer marketing as to customer marketing. As a web agency and employer branding agency, we bring both areas of expertise together.
Our teams develop powerful and interactive career websites for companies to significantly increase the number of applicants and simplify the application process.
Sustainability
A sustainability website is of interest to many stakeholders
The transformation of companies and industry encompasses an extraordinary number of facets and is a highly dynamic process.
Customers, employees, suppliers, financial partners, citizens in the areas where companies operate and others are interested in the efforts and achievements of companies that make the world more sustainable.
As a result, our clients often need extensive and content-rich sections on their websites to cover the topic of sustainability in general, but also to provide the latest news and information. As a sustainability agency and website agency, we are the ideal partner to tackle projects like these in a holistic way.
Full service
Web agency at its best
We provide all the necessary services for an internet agency to make your digital projects a success. From UX and development to content creation and the various disciplines of online marketing.
We develop a strategy for you, create relevant content and embed everything in a high-performance IT landscape.
We at the Ruess Group have more than 15 years of experience as a digital agency. For large corporations and medium-sized companies, for established and emerging market and global leaders.
Mandatory as of 28 May 2025
We ensure the accessibility of your website
The Accessibility Enhancement Act requires companies that sell their products or services directly to end consumers (B2C) to ensure the digital accessibility of their websites. This means that all users – regardless of any limitations or disabilities – must be able to use your website without restriction. We provide comprehensive support in designing your website to be accessible so that you meet the legal requirements. It's best to start now with the necessary measures to make your website future-proof and accessible to everyone!
Your contact at the website agency
Susann Höpel
Consultant Digital Projects