Construction PR Agency

The Ruess Group content team, with its experts sourced directly from the sector, develops formats such as reports, case studies or interviews and actively puts new topics on the agenda that are driving the industry – whether in the trade media, in the company’s own corporate media and platforms, or in social media.

As a PR agency for the construction industry, we are familiar with and understand the specific characteristics of the sector, and we align communication with the often multi-level paths of sales and marketing. As a press agency, we have been in close contact with journalists working in the leading construction media for decades. These valuable contacts and multipliers help to provide continuously updated industry insight. This is how we became PR specialists for the construction sector, for building materials and high-quality interiors, for the lighting sector as well as for all things to do with façades and roofs, for the HVAC and sanitation sectors, interior design, digitalisation, home and building technology. We are also very familiar with timber and modular construction thanks to our long-standing PR and marketing clients in these areas.

Our clients’ target groups are not only architects and planners, but also property developers, builders and users of real estate. That is why our wide-ranging construction and building PR encompasses both B2B and B2C communication. The basis for successful storytelling about construction is industry knowledge, a deep understanding of building materials and products in need of explanation, as well as architecture and design projects. As a construction PR agency, we know how to communicate these in a way that is right for the target group. Because that’s what it’s all about, no matter the channel or format. The fact that both – channels and formats – have become more numerous and diverse in recent years doesn’t make it any easier for companies to penetrate with their messages about products, services and the company itself. But this is at the heart of successful public relations and therefore our challenge as a content agency – nationally and internationally.

It has long ceased to be enough to place construction PR in the usual building trade press – whether in magazines or on relevant publishing house platforms. SEO-optimised posts in business channels and social media posts are needed, as well as editorial content for new digital formats: Our agency is achieving this today with online press conferences, moderated infotainment talk shows, web magazines for both broad and narrow target groups. Especially formats such as virtual trade fairs or hybrid trade fairs, which are currently in great demand due to the discontinuation of established trade fairs, need supporting PR and media to achieve attention and reach. To successfully penetrate the market with construction PR against a highly diverse backdrop, we design complex PR and communications plans through to concrete content and media annual plans across all channels. Quite simply because, with the current diversity out there, it’s going to be difficult to effectively engage in construction PR without a plan. And, after all, there are so many untold stories we still want to tell...

By the way, in addition to specialist editors experienced in construction topics, we also – when it makes sense – rely on the expertise and media clout of construction influencers.

Influencers have positioned themselves in the construction sector in recent years as a good addition for communicating to architects, specialist planners or tradesmen. They compete with traditional trade magazines and established online platforms. Credible and authentic influencers can reach niche audiences that are otherwise difficult to target. The opportunities for construction and building influencers in the B2B sector are manifold: From a one-time sponsorship of a post to a regular blog series, many things are possible.