We make complexity simple
The digital agency that makes it easy for you to achieve your goals
The possibilities offered by the digital world are breathtaking. And the opportunities are immense. But at the same time, many projects are complex and call for a great deal of expertise. The rapid development of digital technologies and the need to respond quickly to market dynamics make this an even more challenging task.
Our digital agency reduces this complexity for you. And our team makes it easy for you to achieve your marketing and sales goals by implementing integrated solutions – all from a single source.
Your contact for the digital agency
Do you have any questions or specific goals in mind for your digital development? We would be happy to prepare for an initial meeting with you.
Susann Höpel
Consultant Digital Projects
Demanding tasks made easy
The digital agency that achieves real results with comprehensive expertise
The following factors will help you reach your goals more quickly:
1. Marketing strategy: As a digital marketing agency, we have a team of marketing and digital strategists who advise you and work closely with you on concepts and in workshops to develop the right strategic direction for your projects.
2. Openness to technology: As a digital agency, we are not tied to specific software solutions. We always seek out the latest and best technical solution for each and every project.
3. Comprehensive range of services: We not only provide you with the technology and design, but we also take care of all content development, translations, photography and video, all online marketing, as well as ongoing analytics and optimisation on request.
4. International experience: We frequently develop and carry out digital projects for success in international markets.
5. Scalability: We make sure to recommend solutions that are easy to adapt and expand – solutions that can grow along with you.
6. Reliability: We ensure that our solutions work reliably and stay on track until your goals are achieved. Availability, adherence to schedules and costs are a priority for us.
Yes, bits can spark enthusiasm
Technology for people
The goal is to offer your customers a seamless customer journey. To achieve this, we examine all digital touchpoints, analyse and optimise their contribution to success in the information or purchasing decision process. As a brand agency, we pay close attention to consistent digital brand management in our consulting services.
Despite all our enthusiasm for technology, the digital world will always be about inspiring people and winning them over. Successful design, user-friendly functionality, emotional imagery – along with a dash of intuition and creativity – make projects significantly more successful and distinctive.
Our service portfolio as a digital agency can be easily divided into three key areas:
Promised and delivered
Services and products our agency offers
Online marketing
As a cross-disciplinary online marketing agency, we have all the channels, tools and mechanisms at our disposal to reach potential customers and significantly increase traffic to your digital platforms.
Websites
Websites are the calling card of every company in the digital space. Whether it's a corporate or career website, landing pages or microsites, your online presence should always be professional, user-friendly and appealing. Strengthen your image, improve your visibility and generate more traffic with an effective strategy. Take the opportunity to present and sell your company online – in a way that is effective and up-to-date with a performance-driven website.
E-commerce
E-commerce is revolutionising the way we buy and sell. With the ‘composable commerce’ concept, companies can flexibly adapt their e-commerce platforms to meet individual requirements. The integration of ERP systems enables smooth business processes. Social commerce harnesses the power of social networks to improve the shopping experience and strengthen customer loyalty. Discover the many possibilities of e-commerce with our digital marketing agency.
Web magazines
A web magazine is at the heart of your digital presence. By bundling content in the form of online magazines, blogs and digital employee magazines, you can communicate with your target groups in a strong, consistent and targeted manner. At the same time, you’ll strengthen your brand with relevant, engaging content. A content hub is a powerful tool for your digital success!
Web apps & mobile apps
Web and mobile app development offers companies the opportunity to further optimise their business processes and interactions with customers. User-friendly, appealing applications can further increase brand awareness and customer loyalty. As a digital agency, we use innovative technologies and advanced development methods to help you achieve your goals efficiently and effectively. Further advantages of web and mobile applications include improved accessibility, efficiency and customer satisfaction.
Digital experience platforms (DXP)
With a digital experience platform (DXP), you can create, manage and optimise all your digital experiences with a single tool. The efficient, scalable architecture based on selected micro-services enables a flexible, cost-effective and user-optimised solution that spans all channels and touchpoints, including your website. With automatable processes and personalisation options, we as a digital marketing agency will give your company and your users a significant performance boost with DXPs.
Having fun on the project together
Central project direction, clear project management and regular communication are important success factors
At our agency, every client is assigned a central consultant and project manager who takes care of all your needs. They use established project management methods and tools to ensure that your project is completed to the high standard you expect, on time and within budget.
For all projects, there is a weekly or biweekly meeting for consultation and coordination. When it comes to the ongoing maintenance of projects or budgets, these often take place on a monthly basis. Our clients usually also request monthly reports on the most important KPIs and findings.
As a digital agency, we use agile project management methods such as Scrum, the classic waterfall model or, quite often, the waterfall model with agile elements. Many B2B companies want their project and requirements to be carried out initially within a fixed price framework.
And let's not forget the fun we have working together and celebrating our joint success with our clients over a barbecue on our roof terrace.
A solid foundation is essential for building something great
It always starts with a strategy
The ten percent of companies that achieve well above-average returns are constantly optimising their sales and marketing processes and investing continuously in digitalisation. The media regularly reports that German companies have some catching up to do when it comes to digitalisation. It is striking that digitalisation is not being driven forward, especially in economically difficult times. This could significantly increase international sales opportunities in the short and medium term. Instead, even healthy companies often cut back in difficult years and put digital projects on hold. A corporate strategy that continuously prioritises digitalisation would be beneficial. Thinking about digitalisation often provides starting points for expanding the business model or developing new business ideas.
Unlike many digital-only agencies, we are a digitalisation agency with a team of marketing strategists. This enables us to view your digital projects in the overall context of sales and marketing, markets and brands. As a result, you have a partner who gives you the assurance that your digital project is strategically aligned and delivers all the added value it can.
Meticulously planned
A well-designed concept is half the battle
Before moving on to the final design of a digital product, our architecture and design experts ensure that digital products are efficient, user-friendly and scalable. We use a variety of methods such as user flows, information architectures and wireframes.
Of course, design for digital solutions always has an aesthetic component. However, the focus is primarily on the functional aspects: Can users understand how to use the product quickly and intuitively? Can they find what they are looking for quickly? Do they experience and discover exactly what we intended? Which design sells better? It isn't always possible to accurately predict the ideal path and user behaviour. With this in mind, it is often advisable to simply test or measure and optimise.
The user takes centre stage
Managing Director Rafael Rahn explains why we need to address user needs on digital channels in a way that appeals to both the emotions and the rational mind.
Investing in the future
Achieving success with state-of-the-art technology
Technology is the driving force behind the development of modern digital products. From conceptualisation and development to delivery and ongoing optimisation, we lay the technological foundations for successful digital products.
If required, we will examine the status of your software landscape in sales, marketing and analytics. In a second step, we propose a concept on how you can improve and expand it in stages.
In many areas, tools can be linked and steps automated. This requires some effort at the beginning, but once set up, the efficiency gains from marketing automation are huge. AI-supported tools are now used for many functions.
Big data pays off
To be successful you have to learn quickly from data and optimise measures in an agile manner
Large amounts of data accumulate in digital channels. Companies often have access to vast amounts of data from a wide variety of channels and software tools. Digital marketing agencies can help you get an overview. The monthly or even weekly effort required to prepare and evaluate this data is immense. Automated archiving and bite-sized preparation not only save time but also provide a much better overview, resulting in significantly greater insights. We see advising you on these issues as one of our core tasks. Data on activities and user reactions enable rapid optimisation, greater efficiency, learning processes and improved decision-making. We use standard tools for some of this and we are building our own data warehouse to handle the rest.
This provides marketing and sales teams with significantly better opportunities to showcase their work and contribute to the company's success. Marketing and sales teams should no longer be satisfied with less.
Carefully weigh up the pros and cons instead of falling for the hype
Strengths and weaknesses of artificial intelligence
We have been using AI tools selectively for about ten years. What began with good solutions for translation and search functions is now a widespread movement. Among other things, artificial intelligence relieves the burden of routine tasks, assists with analysis and optimisation, helps with the rapid development of prototypes and supports research and creative processes.
We have found AI to be too unreliable for code development. The results are often too confusing and error-prone, and the risk of intentional security gaps being introduced is too high.
Your contact at the digital agency
Do you have any questions or specific goals in mind for your digital development? We would be happy to prepare for an initial meeting with you.
Susann Höpel
Consultant Digital Projects