Building and construction PR from Stuttgart and communications with architects

As a PR agency for the construction industry, we are familiar with and understand the specific characteristics of the sector, and we align communication with the often multi-level paths of sales and marketing. As a press agency, we have been in close contact with journalists working in the leading construction media for decades. These valuable contacts and multipliers help to provide continuously updated industry insight. This is how we became PR specialists for the construction sector, for building materials and high-quality interiors, for the lighting sector as well as for all things to do with façades and roofs, for the HVAC and sanitation sectors, interior design, digitalisation, home and building technology. We are also very familiar with timber and modular construction thanks to our long-standing PR and marketing clients in these areas.

Our clients’ target groups are not only architects and planners, but also property developers, builders and users of real estate. That is why our wide-ranging construction and building PR encompasses both B2B and B2C communication. The basis for successful storytelling about construction is industry knowledge, a deep understanding of building materials and products in need of explanation, as well as architecture and design projects. As a construction PR agency, we know how to communicate these in a way that is right for the target group. Because that’s what it’s all about, no matter the channel or format. The fact that both – channels and formats – have become more numerous and diverse in recent years doesn’t make it any easier for companies to penetrate with their messages about products, services and the company itself. But this is at the heart of successful public relations and therefore our challenge as a content agency – nationally and internationally.

Influencers have positioned themselves in the construction sector in recent years as a good addition for communicating to architects, specialist planners or tradesmen. They compete with traditional trade magazines and established online platforms. Credible and authentic influencers can reach niche audiences that are otherwise difficult to target. The opportunities for construction and building influencers in the B2B sector are manifold: From a one-time sponsorship of a post to a regular blog series, many things are possible.