Experience Design

Customer experience refers to the totality of all interactions and relationships a customer has with a company or brand. It includes both rational aspects (e.g. product quality, price) and emotive ones (e.g. trust, satisfaction). A good CX leads to greater customer loyalty and a stronger brand image.

User experience design focuses on the digital product, be it a new corporate website that needs to persuade users of your USP and benefits, or a new e-commerce shop that can successfully sell your products. To create high-performance digital products, we put the user at the centre of everything we do, and we use sound market research and study results. We always aim to create seamless, intuitive and compelling products for the user that increase satisfaction while strengthening brand image.

Our user interfaces (UI) persuade through both functional and creative elements. The focus is, of course, on the usability of an interface, but we also create our own worlds with creative colours, emotionally charged images and appealing motion elements. Even in B2B, a digital interface should surprise and distinguish itself from the competition through skilfully staged elements. Aesthetically appealing user interfaces are a pleasure to engage with and increase the length of stay. They contribute to the success of your company.

We put the customer’s needs, wishes and behaviour patterns at the forefront of our products. We take the customer’s perspective into account during all phases of the design process – from concept development to implementation. We use a variety of methods, such as usability testing and prototyping, to ensure that the final design meets the needs of the user. Only when a digital product is developed for a customer (and not for the client) will it also meet their needs and be successful.