IT agency: an integrated, holistic approach, solution orientation & sector focus

The Ruess Group combines sector-specific IT expertise with an all-in-one marketing solution. Our team offers expertise from various marketing areas, supported by many years of management experience in the IT sector. This enables us to develop customised strategies that are both technically sound and market-oriented.

We understand the dynamic nature of the IT industry and are prepared to respond quickly to changes. In situations where technology updates or industry trends affect existing marketing strategies, we pause campaigns, evaluate the situation and adjust our approaches accordingly.

Our agency team has successfully worked with IT software, IT hardware and consulting companies that provide technically advanced solutions. We specialise in transforming technical complexity into clear, understandable messages for different target groups. Moreover, as a holistic agency, we are free and neutral in selecting the most suitable channels and platforms.

We are not committed to specific tools or channels, but always look for the best solution for your company. Our services range from SEO, SEA and social media marketing to traditional PR and out-of-home campaigns.

We recognise the diversity of stakeholders in the IT sector and develop customised marketing strategies that address tech-savvy experts, decision-makers, buying departments and end-users alike. We usually address a buying centre consisting of commercial decision-makers, technical department, IT (CTO, CIO, IT management) and, depending on the investment volume, the executive management.

Collaborating with our clients is very important to us. Our medium size enables us to ensure direct communication and efficient coordination between our experts and our clients. They greatly benefit from having a Managing Director as a contact person who knows the IT industry.

For companies operating in agile sectors, it is advisable to choose a partner who is proficient in all facets of marketing. The Ruess Group offers everything from logo design and website development to traditional PR and out-of-home campaigns. We will manage your presence across all platforms, be it through video productions or community management on social media such as Facebook, Instagram and LinkedIn.

Our management reflects our versatility. All partners bring their experience from different marketing areas, be it software development, design, SEO or PR. Our medium size also ensures direct communication and efficient coordination between our experts. This combination of a very broad range of services with the agility of a manageable overall size is rare in the industry and virtually unique.

A specialised toolset can lead to a limited perspective. For example, the solutions that a TYPO 3 or a dedicated PR or social media agency would propose are predictable and limited to the channel they work in. The Ruess Group, on the other hand, is independent. We are not guided by specific tools or channels, but always look for the best solution for your company. We combine PR experts, SEO, SEA, website, UX as well as performance marketing and content marketing all under one roof.ch.

While we deliberately offer the entire spectrum of marketing measures, we also place a very clear focus on a few sectors. This saves lengthy briefings - and both our clients and we as an agency benefit from our extensive experience with specific topics.

In the IT sector, very specific requirements put in-depth industry knowledge at the heart of successful marketing strategies. The Ruess Group benefits not only from extensive marketing expertise, but also from the many years of leadership experience of a Managing Partner from the IT industry. His know-how lays the foundation for our specialised IT marketing services.