Ruess Group

IT agency: an integrated, holistic approach, solution orientation & sector focus

The IT sector is fast-moving, technically complex and constantly changing. A successful advertising agency for the IT sector not only needs to have specific IT expertise, it also needs to be able to respond quickly and efficiently to changes, as well as to test, evaluate and implement new approaches in digital marketing.

Our services for the IT sector

FAQs: Key facts in a nutshell

Why should I opt for the Ruess Group and not another marketing agency?

The Ruess Group combines sector-specific IT expertise with an all-in-one marketing solution. Our team offers expertise from various marketing areas, supported by many years of management experience in the IT sector. This enables us to develop customised strategies that are both technically sound and market-oriented.

How do you manage the rapid changes in the IT sector?

We understand the dynamic nature of the IT industry and are prepared to respond quickly to changes. In situations where technology updates or industry trends affect existing marketing strategies, we pause campaigns, evaluate the situation and adjust our approaches accordingly.

What experience do you have with technically complex IT solutions?

Our agency team has successfully worked with IT software, IT hardware and consulting companies that provide technically advanced solutions. We specialise in transforming technical complexity into clear, understandable messages for different target groups. Moreover, as a holistic agency, we are free and neutral in selecting the most suitable channels and platforms.

Which marketing tools or channels do you use most often for IT companies?

We are not committed to specific tools or channels, but always look for the best solution for your company. Our services range from SEO, SEA and social media marketing to traditional PR and out-of-home campaigns.

How do you ensure that you address all the target groups of an IT company?

We recognise the diversity of stakeholders in the IT sector and develop customised marketing strategies that address tech-savvy experts, decision-makers, buying departments and end-users alike. We usually address a buying centre consisting of commercial decision-makers, technical department, IT (CTO, CIO, IT management) and, depending on the investment volume, the executive management.

How closely do you work with your clients?

Collaborating with our clients is very important to us. Our medium size enables us to ensure direct communication and efficient coordination between our experts and our clients. They greatly benefit from having a Managing Director as a contact person who knows the IT industry.

The distinctive features of a marketing & PR agency in the IT sector

Marketing agencies play a decisive role in the dynamic IT world.

They serve as a bridge between complex technological developments and the end users who are looking for solutions to their specific needs.

The main challenges in marketing for the IT sector:

The complexity of IT products

IT products and services are often inherently complex. An efficient IT marketing agency needs to be able to transform technical details into clear messages, for example through clear feature lists.

A heterogeneous target group

Software solutions have to appeal to diverse prospective customers:

First, the technically savvy experts from IT departments who expect in-depth insight into technical differentiators.

Decision-makers who are less technology-oriented will place value on business aspects, such as expected efficiency gains and integration into existing systems.

Purchasing departments, depending on the size of the company, may ask questions about payment models and vendor locks.

Not to be forgotten are the end users from business departments. Their acceptance and satisfaction are decisive to the long-term success of a software.

This is why an IT marketing agency has to master the balance between all these groups and address their different needs equally.

Challenges in differentiation and rapid change

Many IT solutions are similar to each other. So a key objective is to position a product in such a way that it stands out from the competition.

The technology industry is also dynamic; changes can quickly make existing marketing strategies obsolete. For example, a newly integrated interface could suddenly render an important point of differentiation irrelevant.

In these situations, an IT marketing agency needs to act quickly: Pause campaigns, evaluate the situation and identify new differentiation strategies. Close collaboration with product development is essential here, as rapid adjustments in marketing and PR strategies may become necessary.

The benefits of the Ruess Group as an advertising agency for the IT industry

All-in-one solution

For companies operating in agile sectors, it is advisable to choose a partner who is proficient in all facets of marketing. The Ruess Group offers everything from logo design and website development to traditional PR and out-of-home campaigns. We will manage your presence across all platforms, be it through video productions or community management on social media such as Facebook, Instagram and LinkedIn.

Unique expertise

Our management reflects our versatility. All partners bring their experience from different marketing areas, be it software development, design, SEO or PR. Our medium size also ensures direct communication and efficient coordination between our experts. This combination of a very broad range of services with the agility of a manageable overall size is rare in the industry and virtually unique.

Solutions-oriented approach

A specialised toolset can lead to a limited perspective. For example, the solutions that a TYPO 3 or a dedicated PR or social media agency would propose are predictable and limited to the channel they work in. The Ruess Group, on the other hand, is independent. We are not guided by specific tools or channels, but always look for the best solution for your company. We combine PR experts, SEO, SEA, website, UX as well as performance marketing and content marketing all under one

Sector focus

While we deliberately offer the entire spectrum of marketing measures, we also place a very clear focus on a few sectors. This saves lengthy briefings - and both our clients and we as an agency benefit from our extensive experience with specific topics.

Embedded expertise

In the IT sector, very specific requirements put in-depth industry knowledge at the heart of successful marketing strategies. The Ruess Group benefits not only from extensive marketing expertise, but also from the many years of leadership experience of a Managing Partner from the IT industry. His know-how lays the foundation for our specialised IT marketing services.

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Your contact person

Rafael Rahn has been supporting IT and high-tech companies in PR and marketing since 1998. Together with his team, he has advised and supported well-known software companies such as Oracle, SAP, Salesforce as well as IT consultancies (Capgemini, Infosys) and hardware providers (Belkin, Lexmark, NEC, Oki) with wide-ranging sales and marketing assignments.