IT agency: an integrated, holistic approach, solution orientation & sector focus
The IT sector is fast-moving, technically complex and constantly changing. A successful advertising agency for the IT sector not only needs to have specific IT expertise, it also needs to be able to respond quickly and efficiently to changes, as well as to test, evaluate and implement new approaches in digital marketing.
Our services for the IT sector
- Strategic communications consulting
- Online marketing, incl. lead generation, data analytics, SEO, SEA, display, social & email marketing
- Website, webshop & app development incl. UX design
- Content, PR & international PR
- Sustainability: strategic & communications consulting
- CEO communication
- Brand consulting
- Design, creation & videos
FAQs: Key facts in a nutshell
Why should I opt for the Ruess Group and not another marketing agency?
How do you manage the rapid changes in the IT sector?
What experience do you have with technically complex IT solutions?
Which marketing tools or channels do you use most often for IT companies?
How do you ensure that you address all the target groups of an IT company?
How closely do you work with your clients?
Challenges in differentiation and rapid change
Many IT solutions are similar to each other. So a key objective is to position a product in such a way that it stands out from the competition.
The technology industry is also dynamic; changes can quickly make existing marketing strategies obsolete. For example, a newly integrated interface could suddenly render an important point of differentiation irrelevant.
In these situations, an IT marketing agency needs to act quickly: Pause campaigns, evaluate the situation and identify new differentiation strategies. Close collaboration with product development is essential here, as rapid adjustments in marketing and PR strategies may become necessary.
The benefits of the Ruess Group as an advertising agency for the IT industry
Your contact person
Rafael Rahn has been supporting IT and high-tech companies in PR and marketing since 1998. Together with his team, he has advised and supported well-known software companies such as Oracle, SAP, Salesforce as well as IT consultancies (Capgemini, Infosys) and hardware providers (Belkin, Lexmark, NEC, Oki) with wide-ranging sales and marketing assignments.