The PR agency for

hyper-dynamic times

Tradition and innovation

We have been advising and supporting companies, public institutions and associations as a PR agency since 1980. According to the Pfeffer Ranking 2025, we are the number two PR agency in Baden-Württemberg. We provide our clients with support and guidance with our consulting services and concepts. Our teams extend the expertise and resources of companies in the implementation of public relations and content marketing.

Stakeholders have high expectations of corporate communications these days. Meeting these expectations is both a great opportunity and an obligation. Doing justice to both aspects and exploiting them to the benefit of our customers takes effort, passion, experience and expertise.

Integrated and responsible

Our experienced team makes

your topics a success

PR is a strategic tool that makes a significant and measurable contribution to achieving your overarching corporate goals. Whether it's strategically addressing market issues, launching new products, targeting new audiences and markets, or building and expanding your brand – as a leading, long-standing PR agency, we will manage your entire PR as an external team. For us, PR is also a central pillar of authentic communication and an integral part of managing the reputation of your company and brand.

The Ruess Group stands for strategic PR that delivers results and backs them up with figures. With us, you won't be looked after by account managers who have less professional experience than you do. We rely on highly experienced PR consultants and PR editors. Your PR contacts at Ruess each have more than 15 years of expertise in industrial and technology communications. We speak to journalists and opinion leaders on an equal footing. Supported by a well-coordinated editorial team, we prepare topics that require explanation in a way that is precise, understandable and suitable for the media – whether for specialist articles, interviews, white papers or CEO communications. You can be confident that your topics are in good hands with us.

Our PR agency works proactively, develops its own topic suggestions and places your content where it generates relevance – in national and international media: print, online, TV, radio, podcasts. With in-depth industry understanding, a clear eye for positioning and a keen sense of timing and tonality.

What you can expect from us as a full-service PR agency:

  • Strategic PR consulting on equal footing
  • An experienced, well-coordinated team with a high level of industry expertise
  • In-depth understanding of markets, technologies and target groups
  • Creative topic development and professional editing
  • Excellent, long-term contacts with business and industry media
  • International PR experience – especially in Europe and the USA
  • Reliable implementation with clear processes and dedicated contact people
  • PR as an integrated part of your overall communication strategy
  • Transparent performance measurement – with qualitative and quantitative KPIs
  • Measurable impact instead of visibility alone

Comprehensive

Our PR agency services in detail

  • Press work

    PR campaigns, PR activities, content for trade media, special interest publications, business press, daily press, radio and TV – in a wide variety of formats such as press releases, specialist articles, case studies, interviews, reports, white papers, statements, advertorials, press conferences, online press conferences, press briefings, press events, event PR, trade fair PR and competitive analyses

  • Online PR agency

    Content for digital portals of the trade press, business press, regional press, daily newspapers and special interest media, online newsletters, SEO optimisation, PR activities and online PR campaigns

  • Corporate communications

    Corporate positioning, product positioning, internal communication, messaging house, issue management, agenda setting, topic identification, media relations

  • Storytelling

    Developing high-impact brand stories and narratives with creativity and making them authentic and emotionally engaging

  • Social media

    Social posts and ads for all relevant channels (YouTube, Facebook, Instagram), community management, interaction with users, increasing follower numbers, training social media ambassadors, social media guidelines

  • Social media B2B

    Posts & ads for LinkedIn (and Xing), InMails, lead generation, building thought leadership & corporate influencers in companies

  • Corporate publishing

    Customer magazines, employee magazines in digital and print formats as well as a combination of both, annual reports, environmental reports

  • Influencer marketing

    Research, selection and integration of influencers, blogger events

  • Employer marketing

    Profiling the company, strengthening awareness nationally and internationally

  • Film / video

    Statement films, explanatory films, industrial films, social media films, product films, reportage & documentary films

  • Website content

    Static and current texts for websites, SEO agency, web magazines, blogs, news sections, podcasts, web seminars, lead generation, infographics, photos, videos

  • E-mail marketing

    Newsletters, content for CRM tools and automated online marketing

  • Brochures

    High-quality, discerning content, design, production, special publications

  • Photography

    In-house photographers, concept development, planning and management of photo shoots

  • Magazines

    News & insights

An efficient teammate and digital gatekeeper

Artificial intelligence

An efficient teammate and digital gatekeeper

The use of artificial intelligence has many different dimensions for us. It is an efficient tool for researching and analysing large amounts of data from a wide variety of sources in the shortest possible time. We also use AI in our PR agency to identify trends at an early stage.

AI also supports creative processes in the creation of content – whether text, images or video – saving time and opening up new possibilities. The key point here is that the use of AI does not replace strategic and editorial expertise, but rather expands the range of tools available for effective PR. After all, checking facts and interweaving information with storytelling elements provides the necessary polish to tell stories that have real impact.

However, AI is so much more than just a tool. It is fundamentally changing the way information is retrieved. AI is becoming the new gatekeeper. AI-powered search engines such as ChatGPT, Google Gemini and Bing Chat are increasingly drawing on high-quality, authoritative sources to provide reliable answers to complex questions. Strategically placed PR content in renowned online media and on relevant industry platforms is therefore becoming even more important. It not only increases credibility and reach among human target groups, it also influences the logic of AI searches. Those who tailor their PR to the requirements of AI-based information systems today will secure sustainable visibility, digital authority and a clear competitive advantage in an increasingly automated media world.

For clients seeking real impact

A PR partner instead of a press agency

Start-ups, medium-sized businesses or international corporations.

Mechanical engineering, construction, automotive, IT or consumer products – our PR clients are as diverse as the industries we have been supporting for many years. What our clients all have in common is that they are not looking for a traditional public relations agency – but rather a strategic communications partner or public relations agency with in-depth industry knowledge, creative energy and a keen understanding of market dynamics and target groups.

Our clients value our strong implementation skills, our excellent contacts with business, consumer and trade media – especially in areas such as construction, industry and technology – and our experienced editorial team, who develop topics independently and implement them with editorial precision.

We guarantee continuity and quality with a team that enjoys low staff turnover, high seniority and international experience – especially in Europe and the USA. For us, PR is never an isolated measure, but always part of an integrated PR strategy that also includes digital channels, content marketing and thought leadership. And we measure success not only in clippings, but also in clear, reliable communication goals.

International public relations today is data-driven

Measurability of PR consulting

International public relations today is data-driven

If you want to achieve real impact, you need to be able to measure impact. That's why we are rethinking press relations as an agency and replacing traditional clipping reports with modern, digital dashboards that go far beyond simple counts. We collect both quantitative and qualitative metrics. We don't just show where something has appeared, we measure how well our topics have been communicated – transparently, comprehensively and at a glance. Reporting at the touch of a button. 24/7. 365 days a year.

This is how we support our clients with one of their key concerns – effectively supporting their marketing and sales goals. In many cases, the aim is to strengthen international awareness and presence as well as generating leads and enquiries.

Working closely with our clients, the Ruess Group, as PR experts, develops detailed goals and KPIs for this purpose. These include the reach, scope and tone of the reporting, the reputation of the medium, and the core messages conveyed for the individual countries, industries, product areas, channels and media. We translate these into topics and a complex planning matrix, which we work through meticulously throughout the year. This is often done in close coordination with media planning. The focus is primarily on large placements of single- and multi-page articles or long web texts. We use numerous analytics tools to check target achievement on a weekly and monthly basis. For large budgets, we use a data warehouse and measure the developing impact in terms of brand awareness and trust, project enquiries and incoming orders from customers. Based on this precise approach, our experience is that our team can often double reach, visibility and impact. The days when the benefits and success of PR and communication were not measurable are long gone.

Credibility and fairness

Public relations is communication between people

Content is at the heart of all effective communication. All communication needs content. And once we have a good understanding of the interests and needs of stakeholders, we can use content to inspire and fascinate, create understanding or at least communication, trigger positive reactions and leave a lasting impression.

Our PR agency deliberately works with employees with extensive professional experience. Over many years, our employees have built up knowledge of your markets, your technologies, your stakeholders and contacts with journalists, influencers, associations, trade fair companies and external experts. Our PR consultants use this ecosystem for you and your specific priorities.

Contrary to trends in global politics, the Ruess Group focuses on credibility and authenticity, substance and fair relationships in its communications budgets. We understand the power of communication to explain and shape reality.

Where possible and appropriate, we use AI tools that make some things more efficient. However, the content we develop is always original, conveying our own passion and mindset towards the topic. The creativity of the editor or designer, their focus, perception and assessment are the icing on the cake and set our PR agency apart from the flood of generic, one-size-fits-all solutions.

One of the leading PR agencies in Germany

Strengths

One of the leading PR agencies in Germany

  • Over 40 years of experience in public relations, press relations, content marketing and corporate communications
  • Active and proactive consulting in marketing and strategic corporate communications
  • Experienced in numerous B2B industries. PR consulting and support for large companies and brands: B2B public relations agency
  • All work is based on clearly defined goals and KPIs, data-driven concepts and planning, and ongoing optimisation of marketing measures based on accompanying marketing controlling
  • Linking PR with media, creative work and all digital channels through interdisciplinary PR agency teams for significantly greater impact
  • Extensive expertise in international and global communications, established international journalist contacts: International PR
  • Non-stop creative impetus. Modern and fresh concepts and ideas in detail
  • Up-to-date understanding of the possibilities thanks to our own digital teams
  • Experienced employees who confidently advise, accompany and support you in your day-to-day work
  • Proactive suggestions and autonomous work; after an initial training phase, we only require minimal resources on the client side
Public relations influence purchasing decisions

Awareness or lead generation

Public relations influence purchasing decisions

At every touchpoint, it is important to understand the information needs of the reader or user, to make the best use of the opportunities and characteristics of the channel to achieve our clients' goals, and to convey the brand in a way that makes sense. All touchpoints are linked by a consistent theme or an overarching story. Depending on the concept, such a narrative can extend over several days or many months.

Brand awareness is often a primary objective here. An important criterion for the length of the contact journey is the duration of the purchasing decision process. In order to influence this in a relevant number of cases, it often has to extend over many months in the capital goods sector, while in the B2C sector, seasonal events often play out over just a few days.

As PR specialists, we plan the individual content pieces for each point in time and each channel well in advance in correspondingly complex overviews and divide an umbrella topic into many aspects and perspectives. The goal is to achieve great visibility for the brand and the topic, nationally, internationally or worldwide. Depending on the objective of the collaboration, the result is rapidly growing awareness or a high number of interested parties and enquiries.

Forward-looking and prudent

Strategic corporate communications set the course

As a communications consultancy, we continuously support clients in sensitive strategic tasks that are usually linked to the executive board or management of the company. In some cases, tasks in practice extend across several fields.

Reputation management

Strengthening and restoring public trust in the company

CEO communication

CEO communication plays an important role in a company's standing. This is because it has a direct impact on its level of awareness and popularity.

Change communication

Ensuring change through targeted processes; depending on the task at hand, we supplement our team with organisational developers.

M&A communication

Support for Merger & Acquisition projects in their development and implementation phases.

Crisis communication

Consulting, planning and ad hoc support as a PR agency.

Crisis communication or crisis PR.

Sustainability communication

Comprehensive consulting and support, sustainability strategy, development or optimisation of your sustainability communication, CSR/sustainability reports.

Significant competitive advantages

Many companies have a lot of catching up to do in the digitalisation of PR

Internationally, as an agency, we see PR in many market segments, such as print runs and the number of print titles declining in smaller or larger steps. We also have to assume that in times of home office work, many print titles are not read or are read late. In return, our agencies place a rapidly growing amount of content on the media's digital portals with rapidly growing reach – with positive impact on backlink expansion and the rankings of our clients' websites.

Unfortunately, the further development of the digital channels of many international specialist portals is only happening slowly. In contact with important publishers, our PR agencies in Stuttgart and Munich are continuously contributing ideas and requests when it comes to collaboration with the media. More importantly, we fill all channels relevant to the customer journey of the target groups with suitable topics and closely network the channels with each other. In our experience, the synergies are truly immense. For many of our clients, there is considerable potential here to achieve a multiple effect from the same marketing budget.

We are currently seeing rapid developments in the technical possibilities for adapting and delivering content in a targeted, individualised, automated or semi-automated manner. The marketing solutions offered by major CRM software providers such as Salesforce, Adobe and HubSpot now include modules that are not only useful and affordable for large corporations.

As a partner and user of such solutions and as a PR agency, we are developing more and more content for these tools and mechanisms. The acquisition and use of these digital tools require considerable resources and the development of new skills. At our PR agency, we build the necessary software landscapes for our clients, advise and support them in their ongoing use – often in cross-agency teamwork and synergistic collaboration.

Digital agency

Your contact for public relations

Tools and partnerships

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