The PR agency for hyper-dynamic times

Start-ups, medium-sized businesses or international corporations.

Mechanical engineering, construction, automotive, IT or consumer products – our PR clients are as diverse as the industries we have been supporting for many years. What our clients all have in common is that they are not looking for a traditional public relations agency – but rather a strategic communications partner or public relations agency with in-depth industry knowledge, creative energy and a keen understanding of market dynamics and target groups.

Our clients value our strong implementation skills, our excellent contacts with business, consumer and trade media – especially in areas such as construction, industry and technology – and our experienced editorial team, who develop topics independently and implement them with editorial precision.

We guarantee continuity and quality with a team that enjoys low staff turnover, high seniority and international experience – especially in Europe and the USA. For us, PR is never an isolated measure, but always part of an integrated PR strategy that also includes digital channels, content marketing and thought leadership. And we measure success not only in clippings, but also in clear, reliable communication goals.

Content is at the heart of all effective communication. All communication needs content. And once we have a good understanding of the interests and needs of stakeholders, we can use content to inspire and fascinate, create understanding or at least communication, trigger positive reactions and leave a lasting impression.

Our PR agency deliberately works with employees with extensive professional experience. Over many years, our employees have built up knowledge of your markets, your technologies, your stakeholders and contacts with journalists, influencers, associations, trade fair companies and external experts. Our PR consultants use this ecosystem for you and your specific priorities.

Contrary to trends in global politics, the Ruess Group focuses on credibility and authenticity, substance and fair relationships in its communications budgets. We understand the power of communication to explain and shape reality.

Where possible and appropriate, we use AI tools that make some things more efficient. However, the content we develop is always original, conveying our own passion and mindset towards the topic. The creativity of the editor or designer, their focus, perception and assessment are the icing on the cake and set our PR agency apart from the flood of generic, one-size-fits-all solutions.

Internationally, as an agency, we see PR in many market segments, such as print runs and the number of print titles declining in smaller or larger steps. We also have to assume that in times of home office work, many print titles are not read or are read late. In return, our agencies place a rapidly growing amount of content on the media's digital portals with rapidly growing reach – with positive impact on backlink expansion and the rankings of our clients' websites.

Unfortunately, the further development of the digital channels of many international specialist portals is only happening slowly. In contact with important publishers, our PR agencies in Stuttgart and Munich are continuously contributing ideas and requests when it comes to collaboration with the media. More importantly, we fill all channels relevant to the customer journey of the target groups with suitable topics and closely network the channels with each other. In our experience, the synergies are truly immense. For many of our clients, there is considerable potential here to achieve a multiple effect from the same marketing budget.

We are currently seeing rapid developments in the technical possibilities for adapting and delivering content in a targeted, individualised, automated or semi-automated manner. The marketing solutions offered by major CRM software providers such as Salesforce, Adobe and HubSpot now include modules that are not only useful and affordable for large corporations.

As a partner and user of such solutions and as a PR agency, we are developing more and more content for these tools and mechanisms. The acquisition and use of these digital tools require considerable resources and the development of new skills. At our PR agency, we build the necessary software landscapes for our clients, advise and support them in their ongoing use – often in cross-agency teamwork and synergistic collaboration.