The PR agency for
hyper-dynamic times
We have been advising and supporting companies, public institutions and associations as a PR agency since 1980. According to the Pfeffer Ranking 2025, we are the number two PR agency in Baden-Württemberg. We provide our clients with support and guidance with our consulting services and concepts. Our teams extend the expertise and resources of companies in the implementation of public relations and content marketing.
Stakeholders have high expectations of corporate communications these days. Meeting these expectations is both a great opportunity and an obligation. Doing justice to both aspects and exploiting them to the benefit of our customers takes effort, passion, experience and expertise.
Your contact at the PR agency

Rafael Rahn
Integrated and responsible
Our experienced team makes
your topics a success
PR is a strategic tool that makes a significant and measurable contribution to achieving your overarching corporate goals. Whether it's strategically addressing market issues, launching new products, targeting new audiences and markets, or building and expanding your brand – as a leading, long-standing PR agency, we will manage your entire PR as an external team. For us, PR is also a central pillar of authentic communication and an integral part of managing the reputation of your company and brand.
The Ruess Group stands for strategic PR that delivers results and backs them up with figures. With us, you won't be looked after by account managers who have less professional experience than you do. We rely on highly experienced PR consultants and PR editors. Your PR contacts at Ruess each have more than 15 years of expertise in industrial and technology communications. We speak to journalists and opinion leaders on an equal footing. Supported by a well-coordinated editorial team, we prepare topics that require explanation in a way that is precise, understandable and suitable for the media – whether for specialist articles, interviews, white papers or CEO communications. You can be confident that your topics are in good hands with us.
Our PR agency works proactively, develops its own topic suggestions and places your content where it generates relevance – in national and international media: print, online, TV, radio, podcasts. With in-depth industry understanding, a clear eye for positioning and a keen sense of timing and tonality.
What you can expect from us as a full-service PR agency:
- Strategic PR consulting on equal footing
- An experienced, well-coordinated team with a high level of industry expertise
- In-depth understanding of markets, technologies and target groups
- Creative topic development and professional editing
- Excellent, long-term contacts with business and industry media
- International PR experience – especially in Europe and the USA
- Reliable implementation with clear processes and dedicated contact people
- PR as an integrated part of your overall communication strategy
- Transparent performance measurement – with qualitative and quantitative KPIs
- Measurable impact instead of visibility alone
Comprehensive
Our PR agency services in detail
Press work
PR campaigns, PR activities, content for trade media, special interest publications, business press, daily press, radio and TV – in a wide variety of formats such as press releases, specialist articles, case studies, interviews, reports, white papers, statements, advertorials, press conferences, online press conferences, press briefings, press events, event PR, trade fair PR and competitive analyses
Online PR agency
Content for digital portals of the trade press, business press, regional press, daily newspapers and special interest media, online newsletters, SEO optimisation, PR activities and online PR campaigns
Corporate communications
Corporate positioning, product positioning, internal communication, messaging house, issue management, agenda setting, topic identification, media relations
Storytelling
Developing high-impact brand stories and narratives with creativity and making them authentic and emotionally engaging
Social media
Social posts and ads for all relevant channels (YouTube, Facebook, Instagram), community management, interaction with users, increasing follower numbers, training social media ambassadors, social media guidelines
Social media B2B
Posts & ads for LinkedIn (and Xing), InMails, lead generation, building thought leadership & corporate influencers in companies
Corporate publishing
Customer magazines, employee magazines in digital and print formats as well as a combination of both, annual reports, environmental reports
Influencer marketing
Research, selection and integration of influencers, blogger events
Employer marketing
Profiling the company, strengthening awareness nationally and internationally
Film / video
Statement films, explanatory films, industrial films, social media films, product films, reportage & documentary films
Website content
Static and current texts for websites, SEO agency, web magazines, blogs, news sections, podcasts, web seminars, lead generation, infographics, photos, videos
E-mail marketing
Newsletters, content for CRM tools and automated online marketing
Brochures
High-quality, discerning content, design, production, special publications
Photography
In-house photographers, concept development, planning and management of photo shoots
Magazines
News & insights
For clients seeking real impact
A PR partner instead of a press agency
Start-ups, medium-sized businesses or international corporations.
Mechanical engineering, construction, automotive, IT or consumer products – our PR clients are as diverse as the industries we have been supporting for many years. What our clients all have in common is that they are not looking for a traditional public relations agency – but rather a strategic communications partner or public relations agency with in-depth industry knowledge, creative energy and a keen understanding of market dynamics and target groups.
Our clients value our strong implementation skills, our excellent contacts with business, consumer and trade media – especially in areas such as construction, industry and technology – and our experienced editorial team, who develop topics independently and implement them with editorial precision.
We guarantee continuity and quality with a team that enjoys low staff turnover, high seniority and international experience – especially in Europe and the USA. For us, PR is never an isolated measure, but always part of an integrated PR strategy that also includes digital channels, content marketing and thought leadership. And we measure success not only in clippings, but also in clear, reliable communication goals.
Credibility and fairness
Public relations is communication between people
Content is at the heart of all effective communication. All communication needs content. And once we have a good understanding of the interests and needs of stakeholders, we can use content to inspire and fascinate, create understanding or at least communication, trigger positive reactions and leave a lasting impression.
Our PR agency deliberately works with employees with extensive professional experience. Over many years, our employees have built up knowledge of your markets, your technologies, your stakeholders and contacts with journalists, influencers, associations, trade fair companies and external experts. Our PR consultants use this ecosystem for you and your specific priorities.
Contrary to trends in global politics, the Ruess Group focuses on credibility and authenticity, substance and fair relationships in its communications budgets. We understand the power of communication to explain and shape reality.
Where possible and appropriate, we use AI tools that make some things more efficient. However, the content we develop is always original, conveying our own passion and mindset towards the topic. The creativity of the editor or designer, their focus, perception and assessment are the icing on the cake and set our PR agency apart from the flood of generic, one-size-fits-all solutions.
Forward-looking and prudent
Strategic corporate communications set the course
As a communications consultancy, we continuously support clients in sensitive strategic tasks that are usually linked to the executive board or management of the company. In some cases, tasks in practice extend across several fields.
Reputation management
CEO communication
Change communication
M&A communication
Crisis communication
Sustainability communication
Significant competitive advantages
Many companies have a lot of catching up to do in the digitalisation of PR
Internationally, as an agency, we see PR in many market segments, such as print runs and the number of print titles declining in smaller or larger steps. We also have to assume that in times of home office work, many print titles are not read or are read late. In return, our agencies place a rapidly growing amount of content on the media's digital portals with rapidly growing reach – with positive impact on backlink expansion and the rankings of our clients' websites.
Unfortunately, the further development of the digital channels of many international specialist portals is only happening slowly. In contact with important publishers, our PR agencies in Stuttgart and Munich are continuously contributing ideas and requests when it comes to collaboration with the media. More importantly, we fill all channels relevant to the customer journey of the target groups with suitable topics and closely network the channels with each other. In our experience, the synergies are truly immense. For many of our clients, there is considerable potential here to achieve a multiple effect from the same marketing budget.
We are currently seeing rapid developments in the technical possibilities for adapting and delivering content in a targeted, individualised, automated or semi-automated manner. The marketing solutions offered by major CRM software providers such as Salesforce, Adobe and HubSpot now include modules that are not only useful and affordable for large corporations.
As a partner and user of such solutions and as a PR agency, we are developing more and more content for these tools and mechanisms. The acquisition and use of these digital tools require considerable resources and the development of new skills. At our PR agency, we build the necessary software landscapes for our clients, advise and support them in their ongoing use – often in cross-agency teamwork and synergistic collaboration.
Your contact for public relations

Rafael Rahn