The Marketing Agency for International Impact

Strategy, Story, Data & AI perfectly integrated
marketing agency

We are the marketing agency of tomorrow, already living integrated teams, AI-driven processes and data excellence today. With strategy, creative power and data-based precision, we deliver international visibility and qualified leads, reputation and trust.

marketing agency

We are the marketing agency of tomorrow, already living integrated teams, AI-driven processes and data excellence today. With strategy, creative power and data-based precision, we deliver international visibility and qualified leads, reputation and trust.

Pfeffer-Ranking 2025

PR Agency

Place 2

in Baden-Württemberg

Place 39

in Germany

For greater Efficiency

An integrated approach.
Four areas of impact

International corporations and leading medium-sized companies today face complex challenges: They need to strengthen their reputation, expand reach and visibility, generate qualified leads, and at the same time develop their brand creatively and consistently.

As a full-service marketing agency, we combine our expertise to provide the ideal set-up for exactly these four key impact areas: Strategy & Reputation, Reach & Relevance, Lead Generation & Performance, and Branding & Creation. These four impact areas are directly tailored to the core responsibilities of modern decision-makers in marketing and corporate communications.

The advantage of this integrated approach: your activities are consistently aligned from the very beginning, content and channels reinforce each other, data is aggregated according to your KPIs, and results become transparently measurable. For you, this means: less coordination effort, shorter time-to-market, and programs that unfold their impact across all target groups.

For greater Consistency

Marketing agency

for global players

For export-driven companies, one thing matters more than ever: to act consistently worldwide while remaining locally relevant. Different cultures, languages, and media landscapes demand not only a clear marketing strategy, but also creative adaptations and processes that enable speed, flexibility, and efficiency. At the same time, budgets must be managed internationally, activities harmonized, and results made transparently comparable.

As an international marketing agency, we support global players and export-oriented medium-sized companies in mastering these challenges successfully. We develop communication strategies that give brands a clear profile worldwide and ensure implementation across all relevant channels – from international PR and media relations to content marketing and storytelling, all the way to SEO, SEA, and performance marketing.

The advantage: campaigns gain in reach, reputation, visibility, and efficiency. Decision-makers in marketing and corporate communications receive results that are internationally comparable, transparently documented, and aligned with overarching business goals – a clear competitive advantage in global B2B marketing.

Creation

Our creativity

is your competitive advantage

Creativity is the heart of effective communication. It makes complex messages understandable, sparks emotions, and inspires people to engage with brands, innovations, and new ideas. Especially in B2B marketing, it is essential to stage content in a way that not only informs, but also creates curiosity, inspires courage, and triggers enthusiasm.

As a marketing agency, we develop creative guiding ideas that carry across all channels – from corporate publishing and PR to social media, trade shows, campaigns, and digital platforms. These ideas give brands a face, make them tangible, and generate reach, visibility, and relevance. Good creation is a revenue driver. It should not be seen as a cost factor, but as an investment that pays off in no time.

Our creativity is always based on solid strategies, cultural sensitivity, and a deep understanding of target groups. That’s why our ideas have substance – and a value that strengthens companies in the long term. For us, multichannel marketing is the standard. Numerous awards and references from renowned clients confirm our strength.

Online & Performance Marketing

Reach, visibility
and lead generation

In the digital space, every customer journey begins today. Those who are not visible here lose reach, market share, and relevance. As an online marketing agency, we develop strategies and measures that make your brand visible across search engines, social networks, and digital platforms – both nationally and internationally.

Our goal: more reach, stronger visibility, and qualified leads. To achieve this, we combine Search Engine Optimization (SEO), Search Engine Advertising (SEA), Generative Engine Optimization (GEO), social media marketing, and performance marketing into an integrated approach that precisely reaches and activates your target groups.

With AI-powered tools, data analytics, and dashboards, we manage campaigns in real time and continuously optimize delivery. Decision-makers in marketing and corporate communications benefit from transparent KPIs, clear reporting, and measurable success – from brand awareness to qualified lead generation.

Strategic consulting

On the right track
with certainty

Strategic communication today determines brand value, reputation, and competitiveness. In an environment shaped by transformation, sustainability, talent shortages, and geopolitical uncertainties, companies need a partner who not only provides clear guidance but also reveals new opportunities.

As a strategic marketing agency, we support companies and their executives on critical issues: from corporate communications and marketing strategy to brand management and thought leadership, as well as reputation, CEO communication, and change processes. In dynamic markets, these topics serve as crucial anchors of stability.

Our agency of tomorrow combines classical consulting strength with innovative methods: AI-powered analyses, data-driven dashboards, resonance monitoring, and agile management. In this way, we make strategy not only plannable, but also measurable and action-oriented.

Digital marketing agency

Actively capitalise
on sales potential

Digital marketing agency

Actively capitalise
on sales potential

Digital technologies are today’s central drivers of growth, efficiency, and international competitiveness. As a digital marketing agency, we help companies consistently leverage this potential – from websites and online shops to marketing automation and CRM, all the way to data analytics, dashboards, and AI-powered processes. The goal: more leads, new revenue streams, and accelerated expansion into international markets.

Depending on the business model, different opportunities arise: websites evolve into powerful lead engines, online shops into additional revenue channels, and marketing automation and CRM systems into true efficiency drivers for sales. Supplemented by digital campaigns along the customer journey, this creates programs that strengthen brands and unlock revenue potential.

We analyze existing system landscapes, develop roadmaps, and connect ERP, CRM, marketing clouds, PIM, and DAM into an integrated architecture. Each step delivers clear advantages: greater efficiency, faster processes, deeper market insights, and genuine competitive edges. In this way, we connect strategy and technology – and make companies fit for the digital transformation in marketing.

Get in touch with us

As an experienced marketing agency, we look forward to talking with you. Secure your personal initial consultation – it's easy to choose an appointment time.

Steffen Ruess

Steffen Ruess

Managing Partner
Ruess Group

Our team & careers

Challenging opportunities
for talented individuals

FAQ

Frequently Asked Questions
about Marketing Agencies

  • What does a marketing agency do?

    A marketing agency supports companies in making their brand visible, reaching target audiences, and achieving ambitious business goals. It develops strategies to open up markets, creates persuasive content, and orchestrates campaigns that deliver consistent impact across all channels.

    At its core, it’s about turning attention into relevance — and relevance into results. A modern full-service marketing agency relies on a mix of online marketing, traditional communication, PR, branding, media, and events. The key is not any single measure, but the integrated interaction: SEO amplifies PR success, social media extends trade fair appearances, and content marketing fuels lead campaigns.

    Companies benefit from experience, external expertise, and a team that covers the full range — from strategic consulting to operational campaign management. While internal teams are often specialized, an agency provides both a broader perspective and the executional power needed for major initiatives.

    The advantages are clear: brands gain international visibility, budgets perform more efficiently, and communication measurably drives sales and reputation. An agency makes marketing more predictable, scalable, and effective — and gives leadership teams confidence that their brand is not only heard but understood.

  • How much does a marketing agency cost?

    Costs depend on the scope, objectives, and markets involved. Smaller projects such as SEO optimization or social media campaigns typically start in the lower four-digit range per month. For comprehensive international full-service strategies covering multiple channels, budgets often range from five to six figures.

    What matters most is the balance between investment and results. We work with transparent budgets and clearly show how every activity contributes to your goals.

  • What services does a marketing agency offer?

    The range of services is broad — from strategy and consulting to branding and brand management, through to online marketing (SEO, SEA, performance marketing, social media), PR, content marketing, media, events, and trade shows.

    Full-service agencies like ours connect these disciplines into integrated campaigns. Instead of isolated actions, this creates a holistic communication approach that reinforces messages and delivers lasting impact.

  • How do I find the right marketing agency?

    The right choice depends on your specific goals. Companies with international reach should choose a partner with global experience. Those in B2B markets need an agency that understands industry logic and decision-making processes.

    Other key criteria include: transparent workflows, measurable results, proven references, and a team that’s a cultural and personal fit. A first conversation will quickly show whether values, standards, and chemistry align.

  • Why choose a marketing agency in Stuttgart or Munich?

    Our offices in Stuttgart and Munich keep us close to many of our clients in southern Germany. From here, we manage projects across Germany and in international markets.

    This local presence ensures short communication paths and personal collaboration, while our global network enables the execution of international campaigns. For our clients, that means: efficiency, reliability, and worldwide reach.

  • What’s the difference between a marketing agency and an advertising agency?

    A traditional advertising agency often focuses on creative concepts and campaigns. A marketing agency takes a broader approach: it develops strategies, integrates digital and analog channels, combines PR and content marketing, manages media and events — and aligns all activities with business objectives.

    The goal is not just advertising, but holistic communication that moves markets, strengthens brands, and unlocks growth potential.

  • What is performance marketing?

    Performance marketing is fully focused on measurable results. Rather than pursuing reach for its own sake, the focus is on leads, conversions, and sustainable growth.

    Through search engine advertising, social ads, programmatic campaigns, and continuous analytics, budgets are managed efficiently and constantly optimized. For companies, that means full transparency, clear KPIs, and confidence that every euro delivers real impact.

  • What role does branding play today?

    In dynamic markets, a strong brand remains the key stabilizing force. Branding builds trust, differentiation, and orientation. A marketing agency helps refine brand positioning, make brand values visible, and craft stories that emotionally connect with target audiences.

    Branding, therefore, isn’t an end in itself — it’s the foundation for reputation, talent acquisition, and long-term market success.