Pfeffer-Ranking 2025

PR Agency

Place 2

in Baden-Württemberg

Place 39

in Germany

For greater efficiency

Four Impact Areas for International B2B Marketing

In a weaker economic environment and under increasing cost pressure, marketing once again becomes a growth issue. Companies must realign their international market strategies, consistently reprioritize markets and segments, and systematically translate demand into growth. Marketing and communication thus become a key lever to accelerate international scaling, reliably demonstrate impact, and build trust with customers, employees, and stakeholders.

As an international B2B marketing agency, we therefore bundle our services into four impact areas that are directly aligned with the core challenges faced by modern marketing and communication leaders: Growth, Market Access and Internationalization; Demand and Performance Marketing; Brand and Brand Experience; and Strategy, Reputation and Corporate Leadership.

We connect online marketing, lead generation, branding, PR, and corporate communications into a systematic, integrated approach. The advantage of this structure: programs are aligned from the outset, initiatives can be clearly prioritized, data is evaluated against your KPIs, and impact becomes transparently measurable. This reduces coordination effort, increases efficiency, and positions marketing as a clear driver of international growth and trust.

For greater consistency

Marketing Agency for Global Players

For strongly export-oriented B2B companies, the priorities today are clearer than ever: to grow internationally, maintain a consistent global presence, and remain locally relevant at the same time. Different markets, languages, and media logics require a clear brand strategy, controllable demand programs, and processes that enable scalability and efficiency. At the same time, budgets and initiatives must be comparable across countries, and marketing must reliably demonstrate its contribution to growth and pipeline.

As an international marketing agency and online marketing agency with offices in Stuttgart, Munich, and Leipzig, we support global players and leading mid-sized companies in systematically building marketing across markets. We develop corporate communications and communication strategies that position brands globally, generate demand, and build trust. Operationally, our services range from international PR and content marketing to branding and brand experience, as well as SEO, performance marketing, and lead generation.

The advantage: programs are consistently aligned, impact becomes measurable, and international activities can be managed efficiently. This creates a clear competitive advantage in global B2B marketing.

Creative

Our Creativity Is Your Competitive Advantage

In international B2B markets, attention alone is not enough – differentiation is what drives success. Companies must make complex offerings understandable, provide orientation, and build preference before demand even arises. This is where creativity becomes a strategic lever. It translates positioning into clear messages, makes brands tangible, and reduces comparability in competitive markets.

As an international B2B marketing and branding agency, we develop creative lead concepts, design systems, and content architectures that deliver consistent impact across all touchpoints. From brand strategy and corporate design to campaigns and digital platforms, as well as corporate publishing and PR, we create brand experiences that are internationally scalable while remaining locally relevant.

Creativity becomes a revenue and trust driver when it makes strategy visible and differentiates brands with precision. It strengthens impact, increases conversion, and directly contributes to growth and reputation. As a creative agency for international B2B marketing, we combine strategic substance with outstanding design. Numerous design awards and references from renowned clients underline our quality standards and the effectiveness of our work.

Online & Performance Marketing

Reach, visibility and lead generation

Digital channels are now the central infrastructure of international B2B marketing. What matters is not visibility alone, but whether reach is translated into demand, qualified leads, and measurable pipeline contribution. As an online marketing and performance marketing agency, we develop performance and demand systems that make marketing controllable and efficiently support growth.

Our focus is on qualified lead generation and measurable impact across the entire funnel. To achieve this, we combine SEO, SEA, Generative Engine Optimization (GEO), content distribution, social media marketing, and performance marketing into integrated programs that precisely reach and activate target audiences.

With AI-powered tools, data analytics, and dashboards, we create transparency around which initiatives truly drive results. Campaigns can be continuously optimized, budgets compared internationally, and outcomes clearly documented. The result is online marketing that goes beyond generating activity – it systematically builds demand and positions marketing as a reliable contributor to growth and efficiency.

Strategic consulting

Take a stance. Lead conversations. Build trust.

Strategic communication is increasingly becoming a leadership responsibility. Companies must take a clear position, safeguard trust, and actively manage their topics – internally and externally. Especially in phases of transformation, efficiency pressure, and rising expectations regarding corporate responsibility, communication determines reputation, brand value, and long-term competitiveness.

As a strategic marketing and communications agency, we support companies and leadership teams in key questions of corporate positioning and communication management. Our expertise ranges from corporate communications and brand strategy to thought leadership and topic management, as well as CEO and C-level communication, change and transformation processes, crisis prevention, and issues management.

We combine strategic consulting with modern methods of management and measurement. AI-powered analyses, resonance monitoring, data-driven dashboards, and clear KPI systems create transparency and enable decisive action. Strategy is therefore not only defined – it is effectively embedded and consistently executed.

Digital marketing agency

Unlock Revenue Potential

Digital marketing agency

Unlock Revenue Potential

Digital technologies are now the central infrastructure for international growth and efficient B2B marketing. As a digital marketing agency, we support companies in building digital platforms that create market access, systematically generate demand, and unlock revenue potential in measurable ways. This ranges from websites as lead platforms to marketing automation and CRM, as well as data analytics, dashboards, and AI-powered processes.

Depending on the business model, different levers emerge: websites become scalable demand engines, online platforms evolve into additional revenue channels, and automation becomes a key driver of efficiency in marketing and sales. Combined with digital campaigns along the entire customer journey, this results in programs that deliver international impact and accelerate growth.

We analyze existing system landscapes, develop strategic roadmaps, and connect ERP, CRM, marketing clouds, PIM, and DAM into an integrated architecture. This makes digital marketing controllable, accelerates processes, and gives companies greater clarity, efficiency, and competitive advantage in their markets.

Get in touch with us

We would be pleased to show you how to make your marketing more effective and controllable internationally. Schedule a personal meeting directly via our appointment booking tool.

Steffen Ruess

Steffen Ruess

Managing Partner
Ruess Group

Our team & careers

Challenging opportunities
for talented individuals

FAQ

Frequently Asked Questions
about Marketing Agencies

  • Many companies hire a marketing agency for individual initiatives such as campaigns, content, or websites. Our approach is systemic. We do not see marketing as a collection of isolated activities, but as a controllable contributor to growth, demand, and trust.

    Especially in international B2B marketing, impact is not created by the volume of activities, but by clear prioritization, consistent messaging, and measurable management. That is why we work across four impact areas that integrate market access, demand, brand, and corporate leadership. This makes marketing internationally scalable and transparently linked to business success.

  • We work in an integrated way, but not without focus. Traditional full-service agencies often offer many disciplines side by side. We deliberately bundle our services into four impact areas to ensure that strategy, online marketing, branding, and corporate communications work seamlessly together.

    This reduces complexity, increases efficiency, and creates programs instead of isolated measures. Clients receive not just execution, but a clear system for how marketing drives international impact, builds demand, and strengthens reputation.

  • Yes. As an online marketing agency, we develop performance and demand systems that translate reach into qualified leads and measurable pipeline contribution. Our expertise includes SEO, SEA, paid media, Generative Engine Optimization (GEO), content distribution, and data-driven funnel optimization.

    What matters most is that online marketing is not treated as a standalone discipline, but as a controllable element of an international growth model. This ensures measurable results rather than short-term campaign activity.

  • Absolutely. Many client engagements begin with an operational project – for example, a new website, a performance campaign, a content initiative, or PR support.

    What is crucial is that these measures are strategically embedded. For us, a website is a platform for market access, PR is an instrument for topic leadership, and campaigns are building blocks within a broader demand system. This creates operational entry points that enable long-term impact, efficiency, and international scalability.

  • Our approach is designed for international corporations and leading mid-sized B2B companies seeking growth in complex markets. It is particularly relevant when marketing must contribute more clearly to demand, pipeline, and reputation; when budgets are under efficiency pressure; or when international activities require greater consistency.

    We frequently work with companies in industry, technology, mechanical engineering, and professional services, where market access, differentiation, and trust are critical success factors.

  • Our services range from international go-to-market strategies and demand generation to performance marketing and lead generation, as well as brand strategy, corporate design, and brand experience.

    In addition, as a communications agency, we support companies in corporate communications, CEO and C-level communication, reputation management, change and sustainability communication, as well as crisis prevention and issues management. Operational disciplines such as online marketing, PR, and content are always part of an integrated impact approach.

  • For us, impact is not defined by activity, but by measurable contributions to growth, demand, and trust. We therefore work with clear KPIs, funnel and pipeline logics, attribution models, reporting structures, and dashboards.

    This makes marketing prioritizable and controllable – even across multiple international markets. Decision-makers gain transparent insight into which initiatives generate impact and how budgets are used efficiently.

  • Engagements often begin with a clearly defined entry point, such as a marketing audit, a demand pilot, a website project, or a positioning initiative. From there, we develop systematic programs that are internationally scalable and combine operational execution with strategic leadership.

    The objective is a partnership that makes impact visible, increases efficiency, and firmly establishes marketing as a reliable contributor to growth, pipeline development, and reputation.