Vision & Strategy

Digital transformation is integral to the modern economy – enabling businesses to remain competitive in an ever-changing landscape. It involves taking full advantage of the opportunities offered by digital technologies and digitalising business processes, products and services to increase efficiency and customer satisfaction. Successful digital transformation calls for a strategic vision, the openness and ability to embrace new technologies and an organisational culture that supports change.

Are you looking to successfully position your company in the digital age? Targeted, strategic planning in the field of digital marketing is essential here. Advice from experts will help you develop and implement a customised marketing strategy. We will support you in all areas, from the analysis of your target group to the creation of content and social media campaigns. This will enable you to effectively achieve your marketing goals and stay ahead of the competition. You will greatly benefit from our expertise and experience in the digital world.

The development of new digital business models and services is the key to successful companies’ digital transformation. With the use of technologies such as artificial intelligence, Internet of Things or blockchain, innovative products and services can be created to precisely meet the needs of your customers, while delivering competitive advantages. Agile, customer-oriented product development and a flexible, scalable technology ecosystem are essential. Let’s discuss your ideas and strategies to take your business to the next level of digital transformation.

Digital brand management encompasses all activities that serve to present and strengthen a brand online. The goal is to establish a consistent and authentic brand message on various digital channels and to cultivate customer relationships. Through targeted campaigns, social media strategies and data-driven measures, brands can improve their online image and reach new target groups. Successful digital brand management calls for a deep understanding of the brand image, the target group and the use of digital channels.

An ongoing, interdisciplinary analysis of marketing activities makes campaign successes measurable and lays the foundation for strategic decisions in marketing planning. The evaluation of data such as conversion rate, customer loyalty and ROI enables the timely identification of weaknesses and strengths in the marketing strategy and the direct implementation of targeted improvement measures. With well-established marketing controlling, companies can use their marketing budgets in a much more targeted way and achieve a more efficient customer approach.

A CRM agency (Customer Relationship Management) handles a wide range of tasks and objectives, such as caring for existing customers or acquiring new customers. The effort involved in close collaboration between marketing and sales is scalable. The ideal interaction of CRM and inbound marketing as well as the ongoing analysis and monitoring of the generated data play an important role in this process. This enables companies to develop more targeted marketing campaigns, optimise their sales process and generally strengthen customer loyalty.

Demand management is a process that deals with the control, analysis and influence of the demand for products or services. The goal of demand management is to achieve a better match between supply and demand, ultimately ensuring the best possible utilisation of resources. It includes measures such as forecasting demand, via e.g. data, monitoring sales markets and targeted control of sales channels. Effective demand management helps avoid overstocking and bottlenecks, therefore minimising costs and risks.

Business process analysis is a systematic approach to understanding, documenting and improving business processes. It aims to identify potential bottlenecks or inefficient processes and then develop solutions to optimise these processes. The goal of business process analysis is to make business processes more transparent and effective in view of improving the quality of products or services, reducing costs and increasing customer satisfaction. The results can then be used to design new processes, improve existing processes or even to carry out training measures for employees.

This service refers to the systematic monitoring and management of the relationships between a company and its stakeholders from different functional areas. It involves identifying, communicating and monitoring the needs and expectations of all relevant stakeholders in order to promote effective and sustainable collaboration. The aim is to achieve a good balance between the stakeholders’ interests and the company’s goals, enabling a mutual win-win situation. Regular steering committees are typical instruments of successful coordination.

Themes, epics and user story definition are concepts used in agile software development to define and manage requirements and project goals. These concepts help break down requirements for software development into clear, understandable and actionable parts. They facilitate prioritisation as well as management of the various requirements and contribute to efficiency and transparency in development.

Business / IT alignment describes the close collaboration between the business and the IT department. It aims to define and implement common goals and processes by aligning business strategies, processes and technologies – for the best possible support of business operations and successful implementation of projects and initiatives. It helps create a common language and understanding between the parties involved, leading to better collaboration and increased efficiency.

Vision and roadmap definition are two important concepts for planning and implementing business initiatives and projects. It allows a company’s or project’s goals and plans to be more clearly defined and communicated. At the same time, the process facilitates the monitoring of progress and goal achievement.

Vendor selection is the process of selecting a supplier or service provider for a specific task or project. It involves defining requirement profiles and evaluating potential suppliers as well as selecting the best options or evaluating the supplier. Vendor selection is an important step in the implementation and delivery of IT projects or IT services. It helps minimise the risk of errors and delays, and supports you in finding an efficient and cost-effective solution. An effective vendor selection process should be aligned with business requirements, technology and industry standards, as well as the vendor’s capabilities and experience. It should also include a comprehensive assessment of the vendor in terms of financial stability, customer satisfaction and technology expertise.

In the technology selection process, a specific technology or technological system is selected for a specific business problem or project. To achieve the best possible selection, the exact requirements are identified and potential technologies are evaluated or tested comprehensively in terms of their reliability, scalability and integration possibilities with existing systems.

Successful product selection can help increase sales, strengthen customer loyalty and secure a company’s competitive advantage. However, it is important to regularly review and adjust this process to ensure that the company is always up to date. In order for a product to make it into the business or to replace an existing product in a promising way, various factors have to be considered during the product selection process. These include customer requirements, market trends, competitor analysis, technological capabilities and financial considerations. A thorough review of the available options and a weighing of their advantages and disadvantages helps to make the best decision for the company.