Marketing agency Munich

An online presence and effective online marketing, especially in the labour-intensive social media, have become indispensable today even for companies that operate primarily in the offline sector.

Many, especially medium-sized companies, are not able to set up their own marketing department simply because of personnel costs and therefore rely on the support of external agencies to cover this important area.

An external marketing agency, after all, has all the necessary specialists to cover all the areas that need to be worked on. And there are many of them: From strategy to content, creation, media, digital and CRM.

If you also consider the effort required for implementation, from texts to film production, photos, organisation of trade fair dates, trade events and much more, you can see that investing in an external marketing agency is more than worthwhile.

Only companies that have a generous marketing budget and can afford to use their marketing department to full capacity only once in a while are in a position to consider an in-house solution.

Growth needs capital and a lot of capital is in the marketing budgets. This is where a close integration of all fields can generate synergies – from strategy to implementation to media – to open up opportunities for savings.

For this purpose, a good marketing agency has data-driven processes and a connected data warehouse for all possibilities – in order to conduct sound marketing analytics.

And so that communication is targeted and dosed exactly where it is needed and effective. In this context, marketing controllers like those at the Ruess Group usually report 50% growth on certain KPIs.

This translates into more reach, more efficiency and higher turnover. Furthermore, the figures also show that even with an identical budget, the growth potential of many companies is immense.

The foundation for every goal definition is the bundling of all information in a structured briefing or rebriefing. To identify and define the goals on a sound basis.

The reason for this is clear: Only by defining what future state is to be aimed for can effective measures be developed, planned and implemented to achieve these set goals.

These goals represent a compass and guideline for marketing and ensure that all employees, teams, departments, contents and measures are pulling in the same direction and are one hundred per cent effective in reaching the same goals.

However, marketing departments often put the cart before the horse: “We’re going to do Facebook because that’s where we are now. This doesn’t make sense and usually only leads to valuable marketing resources being wasted.

To prevent misunderstandings and inaccuracies, the goals need to be defined as precisely as possible. There are simple criteria for this:

• Be clear, concrete and precise
• Make sure that your goals have KPIs and are measurable
• Be positive and motivating
• Be realistic
• Set deadlines
• Prioritise
• Think in terms of resources
• Avoid conflicting goals

To develop a marketing strategy, companies first need goals – and realistic ones at that. Especially because they have to orient themselves to the inherently limited marketing budgets.

This usually correlates directly with the goals, because it has a direct effect on the selection of marketing measures. After all, large measures such as radio or television spots cannot be carried out with a small budget.

The financial and human resources of a company are usually limited. Therefore, the key question has to be: What can we do with the resources we have? And not: What could we do if we had more resources?

Accordingly, it is important to use the scarce resources wisely. On which subgroups of potential customers should marketing activities be focused because this is where there are the greatest chances of success?

This is why it is so important to know the advantages of your product. And from this, to develop exactly the advertising messages that will generate interest in the product or service among the target customers.

Marketing messages can be very different, depending on the company or industry. Because the needs of the customers are also different, even if they buy the same product.

Some people are primarily concerned with the price, others with the product’s features. This is the case with virtually all products – regardless of whether they are consumer goods or complex investment goods.

Once the marketing messages have been formulated, they have to reach the target group. By using the right marketing instruments. And here, the choice of communication channels is decisive:

Perhaps press work is the right tool, or attending trade conferences and trade fairs – or advertisements, mailings or telephone marketing? Not to forget: Trade articles or presentations at trade fairs – specifically in the area of classic communications.

But today, people think and work digitally: On the website, a blog, in social media such as Facebook, Instagram, LinkedIn, etc. High-quality web design, content, clips, ads, posts and articles are needed. And you need an experienced marketing agency that can skilfully play on the channels. Not just one, but each with the right dose to enable targeted growth through communication.

In the past, basic knowledge of the market and the target group was enough for a marketing agency to be successful. After all, it only came down to a few professional articles or advertisements. The number of communication channels was limited and the target groups easy to reach.

Markets were relatively simple, the customers grateful and willing to adapt the purchased product to their demands and needs themselves. Those days are long gone! Markets and customers are fragmented, the world is globalised and competitors are lurking around every corner.

In this respect, corporate management and the communication of corporate services have to orientate themselves to the market. Innovations are no longer thought out from within the company, but directly from the customer.

Knowing, understanding and putting yourself in the customer’s shoes is the new king of marketing. Using the necessary tools, market research, etc. is the daily business for marketers and their marketing agencies.

And, of course, keeping an eye on costs – in an area that is teeming with communication channels. The challenge is to keep an overview and to combine the measures in such a way that synergies can be exploited.

So what’s the bottom line? We at the Ruess Group know that 50 to 100 percent more reach can be achieved from identical budgets by closely dovetailing planning and implementation – as well as 20 percent more leads and project enquiries.

A long list of well-known clients, mainly in the B2B sector, shows that this is far from being an empty promise. National and international, aspiring and existing world market leaders – and in relatively technical sectors that require explanation.