The whole world needs a holistic approach
The choice is yours: In which field are you looking for an expert team to take on your assignment? Our agency group has specialised teams that contribute in-depth expertise and many years of experience in their segment. And if you are looking for strategists, creative and technology experts for a cross-disciplinary challenge – we will form a project team to suit your specific needs.
Five agencies in one Group
Digital brand management, websites, digital applications, digital campaigns, digital marketing in China, digital media planning, CRM / inbound marketing, search engine optimisation / SEO, web analytics, eCommerce, web shops, social media, employer marketing
PR agency / content marketing
SEO-optimised texts, photography, film/video, press work in print and digital, website content, social media, lead generation, eMail marketing, influencer marketing, blogs, podcasts, webinars, public relations on radio and TV, trade press work, PR accompanying trade fairs, press conferences, corporate publishing, media response analysis
Brand strategy, employer branding, communication strategy, naming and branding, claims & slogans, logo development, corporate design, campaigns, brochures, POS marketing, package design, radio spots, outdoor advertising, transport advertising, ambient advertising, cross-channel marketing analytics
Media analysis, media consulting, digital and traditional media planning, media purchasing, media processing, performance marketing, lead generation, native advertising, eMail marketing, targeting, re-targeting, search engine marketing (SEM), Google partners, Google ads, social media advertising (SMM), tracking and reporting, media planning China
Trade fairs and events
Trade fair presentations worldwide, interactive trade fair stations, trade fair graphics, trade fair media, trade fair films, animations, lighting concepts, showrooms, foyers, shop windows, corporate events, sales events, press events, equipment for show trucks, seminars, conferences and conventions
Consulting and strategy development marketing and sales, growth marketing, efficiency increase marketing, digitalisation marketing, market research, market potential, marketing analytics, brand management, brand definition, brand architecture, service marketing, new products and business models
Digitalisation is leading to new tasks for B2B marketing
Digitalisation has created immense opportunities in a short time. New services and business models are becoming possible and new market participants are appearing on the scene. Additionally, economic policy changes are difficult to predict, and require quick and agile reactions. If the saying “the fast eat the slow” ever applied, it does today.
- New product ideas and product segments
- New services, partly in collaboration with partners
- New business models
- Digital platforms for customer dialogue
- High interactivity
- A compelling customer experience throughout the digital customer journey
- Fast and smart provision of information
- Functioning inbound marketing and CRM as powerful sales support
- Cross-channel marketing analytics for impact optimisation
- Use of analytics for customers and market understanding
We advise and support you in all marketing questions.