Your internet agency

It always starts with an in-depth analysis of your requirements: As a first step, our web developers and UX designers set the goals and requirements together with you and discuss the various possibilities for implementation.

Then, based on the project’s framework requirements, cost and time schedules are worked out.

In the next step, our UX designers create wireframes. Wireframing comes before design (mock-up) and technical implementation (prototype).

Wireframes visualise the elements of a website and make its structure visible. While mock-ups contain images, graphics, colours and fonts, wireframes do not. Instead, they concentrate on the arrangement of the elements that determine the interaction between the website and the user.

Wireframes are created in close consultation with you, the client. And in this step, too, the various disciplines of our internet agency coordinate internally. So it makes sense that an SEO expert and, especially, a developer are involved early on in the process.

Web design is what brings all the elements of a website together – from layout, images and graphics to colours and fonts.

These elements determine the look & feel of a website. Of course, we will design your site “mobile first”: In the past, the desktop view of a website was always the starting point – and then a mobile version was derived from it. Today, people take the opposite approach – and design the mobile website first.

And for good reason. Most websites are now accessed more often by mobile than by desktop computer. And even if in the B2B sector much more is done at the workplace – and therefore via desktop devices – here, too, the trend is clearly pointing in the direction of more mobile. Moreover, the search engines only crawl mobile websites.

This is where the technical part of the website creation begins and our developers can finally programme. Depending on the project, we usually work with agile project management tools such as Kanban or Scrum.

The following features make for promising web programming:

• Good interactivity
• Dynamic content
• Professional web hosting
• Current web standards

The process:

• Our web agency’s web developers begin with a framework. They determine which databases and interfaces are right for the project – taking into account all the client's specifications, including the languages in which the website should go online.
• Then the programmers create a prototype.
• Front- and back-end development: In the front-end, the user interface and the designs are programmed. In the back-end, programmers work on the code structure.
• Approval & support: After completion, testing is carried out – UX design and SEO are also on board here – and optimised until you, the client, approves everything.
• Ongoing support with us as a website agency is then about maintenance, service and support as well as continuous improvements and further development.

One of our SEO experts accompanies all of the above-mentioned steps and incorporates their expertise into the other disciplines.

Basically, search engine optimisation (SEO) is roughly divided into on-page SEO and off-page SEO and is closely linked to improving the user experience.

SEO, together with search engine advertising (abbreviation: SEA), constitutes the field of search engine marketing (abbreviation: SEM).

While the consequences of SEO measures usually only become visible after some time, visibility, reach and traffic can be increased immediately with SEA.

As highlighted in a previous section: Content is king.

Bill Gates used this phrase to describe the importance of content. Content not only has to be correct and easy to understand, it also has to meet the target group’s tastes, preferences and expectations. A company can ideally show its expertise with this type of content – and achieve the targeted reach.

As an internet agency, we will be happy to create the right content for you. But, of course, this has to be considered from the very beginning, because wireframes and design should already be tested and developed with the right content.

Marketing reporting involves collecting, analysing and presenting all data related to a company’s marketing efforts with the aim of identifying areas for improvement and exploiting improvement potential.

This involves tracking a wide range of metrics including website traffic, conversion rates, lead generation and customer acquisition costs to name a few.

We can provide all the necessary disciplines to ensure the success of your digital projects. From UX and development to content creation and the various disciplines of online marketing.

We will develop a strategy for you, create relevant content and embed everything into a high-performance IT landscape.

We at the Ruess Group have more than 15 years of experience as an internet agency: for large corporations and medium-sized companies, for established and aspiring market and world market leaders, for Mercedes-Benz, Bosch, paper manufacturer Sappi or plant manufacturer Schubert, and many others.