User Research
& Analysis

User research is a process of collecting data about the needs, behaviours and perceptions of users in order to make better decisions about the design and development of products and services. It uses methods such as surveys, observations, usability tests and the analysis of behavioural data. User research helps develop an in-depth understanding of user needs and improves decisions regarding the design of user interfaces, functionalities and features. Comprehensive user research leads to a better user experience and more satisfied customers.

Benchmarking is a process of evaluating the performance and efficiency of a company, product or service compared with other companies, products or services on the market. It involves identifying key performance indicators (KPIs) and comparing the company’s performance with that of competitors. The goal of benchmarking is to identify best practices and learn how to improve while closing the gap with competitors. Benchmarking can be applied in different areas, such as product development, processes or business practices. Regular benchmarking contributes to ongoing improvement and to your company’s competitiveness.

User interviews are qualitative research methods that involve communicating directly with users to find out more about their needs, behaviour patterns and perceptions. Specific questions are asked to gain a more in-depth understanding of the user’s perspective. User interviews can be conducted in person, by phone or online. They are an important part of the user research process and a valuable source of information to improve the design and development of products and services. User interviews also enable us to better understand user needs and problems, and to make more informed decisions about the design and development of products and services.

More broadly-based online surveys are also a valuable tool for understanding user needs and expectations and successfully designing digital experiences. By surveying multiple users online at the same time, we can gain valuable insight that help us customise digital products and services to the needs and demands of the target audience. By using online surveys, companies can save time and money by collecting and evaluating feedback faster and more efficiently than in individual user interviews. It also allows us to create an informed foundation for design decisions to develop unique and successful digital experiences that meet users’ needs.

A UX audit is a systematic review of a product or service in terms of its usability. A UX audit involves a comprehensive analysis of user flow, interactions, content and visual design to determine how well the product or service meets user needs. The goal of a UX audit is to identify problems and areas for improvement, and make recommendations to improve the user experience. UX audits can be carried out before a product is launched, during further development, or even on existing products to check and improve their usability.