One of the leading PR agencies in Stuttgart
From PR agency to content marketing agency
40 years ago, when our agency started systematic PR work, there was still a common understanding of public relations and public relations. Since then, the number of communication channels has increased sharply and continues to grow. Completely new communication principles and text formats have been added via social media channels, apps and CRM tools. The fields of PR, advertising and digital merged to form the large playing field of content marketing. At the same time, media use has changed at a rapid pace. The press work of that time has developed into a broad spectrum of methods with which the entire purchase decision process can be supported, and entirely new communication and marketing goals for companies and brands can be achieved. Today, brands define themselves through their interactivity. What a transformation and development!
For many assignments, we as an agency today tend to talk to clients about strategy and goals, KPIs, topics and the customer journey. Unlike in the past, the press is not automatically part of the solution. Leading media will continue to play an important role in this process in the future.
Our PR agency’s trade journalists create search engine optimised content – from reports to social media
The main starting point of our agency work is the comprehensive expertise of our specialist editors and consultants with regard to our clients’ industries, technologies and markets. This is what makes it possible to develop content – be it texts, photos, graphics or films – that is valued by readers and users, by the press and other multipliers. And the more it is possible in the respective medium to transport the content by means of storytelling, the more memorable the content is, and the higher the interest in reading it. For the digital channels, the content is structured in such a way that the reader is guided smartly and didactically, and in the end perceives the offered and analysable interaction or has found the appropriate information for his or her purchase decision process. This is why the specialist editors in our PR agency are not simply called specialist editors, but transaction editors.
Our service modules in detail:
- Press work in print and digital, as well as radio and TV
Content for specialist media, special interest titles, business press, daily press, radio and TV with a wide variety of formats such as press releases, specialist articles, case studies, interviews, reports, white papers, statements, advertorials, native advertising, press conferences, press talks, online press conferences, press events, PR accompanying the trade fair and others, SEO-optimised
- Website content
Static and current texts for websites, web magazines, blogs, news areas, podcasts, webinars, for lead generation, search engine optimised, infographics, photos, videos
Posts for all relevant channels, In-Mails, using the advertising opportunities of these channels to strengthen the content, interaction with users, training of social media ambassadors and corporate influencers in the companies, social media guidelines
Newsletter, content for CRM tools and automated marketing
Customer magazines, employee magazines in digital and print and in combination of both, annual reports, environmental reports, Corporate Publishing Stuttgart
Research, selection and integration of influencers, blogger events
Sophisticated content, design, production, special publications
In-house photographers, research and booking of external photographers and stylists
Statement films, explanatory films, industrial films, social media films, product films, film reports
These aspects distinguish us from most other PR agencies in Stuttgart and Baden-Württemberg:
- High strategic expertise in marketing and brand management
- In-house media planning, creation and programming
- Well thought-out solutions from one source
- Solutions that save resources and make everyday life easier
Public relations and storytelling as a strategic process
In view of these smooth transitions between disciplines, a management-oriented approach is highly advisable to ensure that the client’s investment, as well as the time, effort and passion of all those involved, leads to the desired leverage effect.
- Situation snalysis
- Definition of goals and KPIs
- Strategy development
- Derivation of core messages and storytelling from brand, and brand and product positioning
- Key word analysis
- Planning and creation of measures
- Ongoing documentation, tracking, analysis, reporting
Optimisation potential for your content marketing
Strong partners for international public relations
If the market situation of the company differs significantly in the different target countries, which is often the case on closer examination, the measures will differ from country to country. As a result, we manage the budget with the help of a multi-faceted matrix that contains all relevant information.
Most of our clients want us to handle all international marketing from our headquarters in Stuttgart. Where necessary, we have extensive contacts to other PR agencies in Europe and the US. For PR in China and Asia, we count on the support of a committed partner.
Specialised colleagues concentrate on international journalist contacts with the help of a database. In order to strengthen personal contacts with journalists, we accompany many clients on their worldwide trade fair appearances.
AI-based software ensures high quality in the translation of PR texts
It goes without saying that our employees have a wide range of language skills. We work with a large number of translation agencies for verified translations. We often pre-translate the texts with the help of AI-based software. Native speakers will then take over the final editing in all cases. The main advantage of software support is that a growing glossary and translation memory are built up, which together ensure a high degree of consistency in the translations.
Tracking and analysis make PR success measurable
As a rule, we report the results to our clients on a monthly basis, across all channels and in accordance with the defined KPIs. When a certain level of diversity has been reached, we feed the results of all channels into a database. With your help, we can carry out benchmarking and draw up country and year-on-year comparisons and optimise the impact in the purchase decision process.